What we did, beside what the numbers show.

Analytics records what happened. Only you know what you did about it. Here the two sit side by side — every rise and every drop next to the work that came before it.

Traffic, engagement, search and your funnel, pulled from your own sources and read together, each figure stated with what it rests on.

Not an attribution engine. A number the data cannot support is not shown at all, and a change too recent to judge says so rather than guessing.